Why we’re building it this way
A chat window on your ad accounts still needs someone to run it.
Heraldic’s agents run the daily work themselves: planning, making the creative, launching, measuring and reporting. You supply what only you have, your brand, strategy and data, and your team directs the agents.
Where this is going
First, agents you can trust with a real budget, so a small team can market like a large one.
Later, more of the work runs on its own, one permission at a time, as each agent proves itself.
What the product is built on
Built for any business
Each company sets its own funnel, cadence and strategy. Nothing about any one business is built in.
Measurement is the hard part
Marketing feedback is slow and noisy, and some actions can’t be taken back: a sent email stays sent, and spent money stays spent. So tests, holdouts and confidence reported as it is, including “too early to call”, get the most care.
Trust is earned, per action
You decide how much freedom each agent has, one kind of action at a time, and widen it as its record earns your trust.
Your data keeps score
Each platform’s numbers still guide bidding inside that platform. Decisions across channels are judged on your own conversion events.
Agents are accountable
Every decision is written down with its reasoning, so “why did you do that?” always has an answer.
Built on the platforms you use
Agents work through the platforms you already use. Your campaigns, audiences and emails stay in your accounts.
Built to be trusted with a real budget
Have a question? Write it in the note on the beta form.