More output from the people you have.
Your marketers spend their days checking bids, pacing budgets and running test arithmetic. Agents take it on, every day, across the channels you connect. Your team keeps the strategy, the brand and the limits, and its time for the decisions that move the business.
You decide what waits for approval.
Set it per action and per agent.
A week with the agents
| When | The agents | You |
|---|---|---|
| Monday | Each agent files its report and says what it wants to try this week. | Set the week’s priorities in a sentence of guidance. |
| Tuesday | A proposal arrives to launch new creative, built from library items you approved. | Approve, or send it back. |
| Wednesday | Routine bid and budget changes are made within your limits, and you’re told. | Skim them. |
| Thursday | A test finishes with a winner or “no difference”, calculated by the software. | Decide what to test next. |
| Friday | The record holds every action and its reasoning. | Answer “why did we do that?” from it. |
Show the week, day by day
| When | The agents | You |
|---|---|---|
| Monday | Each agent files its report and says what it wants to try this week. | Set the week’s priorities in a sentence of guidance. |
| Tuesday | A proposal arrives to launch new creative, built from library items you approved. | Approve, or send it back. |
| Wednesday | Routine bid and budget changes are made within your limits, and you’re told. | Skim them. |
| Thursday | A test finishes with a winner or “no difference”, calculated by the software. | Decide what to test next. |
| Friday | The record holds every action and its reasoning. | Answer “why did we do that?” from it. |
What changes for you
- 1
Your team sets the strategy
Briefs, funnels and worths belong to your team. Agents work to them and report what the evidence shows.
- 2
Your team owns the brand
Voice, claims and the library are yours. Agents use only approved items, and the brand review agent checks every claim against your claims library.
- 3
Agents take the routine work
Daily bid and budget checks, pacing against caps, and the arithmetic of tests move to agents and code. Nobody on your team has to be the only one checking.
- 4
Every action explained
Every action is logged with its reasoning.
- How they’re judged
- Your own conversion events, against each brief’s target.
- Your time
- Reading reports, deciding the inbox and steering with guidance. Each agent’s pace follows its funnel.
- A good fit
- Marketing teams of any size that want more campaigns, more tests and more channels from the team they already have.
- Not the best fit
- Teams that want a tool to operate by hand rather than agents to manage.
Questions
What happens when the results cut against your strategy?
The agent keeps working to your brief and reports what the evidence shows, so your team decides whether to change course.
What happens when someone on your team changes something directly?
Your accounts are yours, and your team can still work in them. Tell the agent in a sentence so its next plan accounts for the change.
What happens when leadership asks why spend moved?
Open the decision’s history: who proposed it, why, the checks it passed, who approved it and what happened.
Does it replace my marketers?
No. It takes on the daily checking and moving of money. Strategy, brand, limits and the decisions that matter stay with your team.
Can I loosen some actions and not others?
Yes. Each kind of action has its own permission level for each agent. Let bid changes act and notify you, and keep launches and sends for your approval.
Can I use my own creative?
Yes. Upload images and copy to the library. Agents use only approved items.
Do more with the team you have.
Your work email is all we need to start.
