An online store
New Customers agentBrief “First orders under $26.”
- Added to cart $3
- Checkout started $8
- First order $47
- Subscription $312
Orders come in every day, so a test can be called in two weeks.
Agents with one job each, reporting to you.
Six agents each own one job, from buying ads to writing email. They work every day and bring you the decisions that cost money.
One loop, run as often as your data allows
You brief the agents once. After that they propose, act within your rules and report back, as often as your sales data can support.
- 1
Write a brief for your funnel.
More on briefsWrite what you want and what each step of your funnel is worth. A store with daily orders can act every day; a business that sells through leads acts weekly and waits for qualified leads.
Leads for a sales team
Paid search agentBrief “Qualified leads under $50.”
- Inquiry $15
- Qualified lead $120
- Contract signed $2,400
A few dozen leads come in a week, so the agent acts weekly and waits for enough evidence before calling a result.
- 2
Decide the calls that cost money.
More on the inboxEach proposal shows what changes and why now: money a day and a month for a budget, reach for an email, spend for a launch. A large move between campaigns always waits for you, and when the evidence is thin, the agent says so.
- 3
You choose what needs you.
More on permissionsEach kind of action has one of four levels: Not allowed, You approve, Acts and notifies you or Acts silently. Start strict, and loosen it as an agent earns your trust.
- 4
Only approved work goes out.
More on the copy deskAgents use only approved images, copy and sourced claims. The brand review agent checks every ad and email against your voice and your claims library, and a claim without a source can’t be used.
- 5
Reply to a report and the next plan changes.
More on guidanceA report covers what changed, what the agent learned and what it’ll try next. Your reply goes into its next plan.
The team
The agents, their briefs and how you steer them.
- AgentsAlways-on specialists, each with one job, a brief and a budget.6 agents · 2 with ad budgets
- BriefsWrite what you want. The agent works to it.Target: first orders under $26
- Funnels and worthTell agents what each step is worth and they judge results in your money.A first order: worth about $47
- GuidanceSteer an agent with a sentence. It remembers.Read before the agent’s next plan
Your desk
Where you spend your time: the inbox, the reports, the numbers and the tests.
- Inbox and approvalsEverything that needs your decision, with what it changes and why.3 waiting this morning
- ReportsWhat changed, why, what the agent did and what comes after.Filed 6:02 a.m.
- MetricsThe numbers agents are judged on, with the arithmetic shown.$4,027 ÷ 195 = $21 a first order
- ExperimentsEach test has a hypothesis, a split and a verdict from statistics.A winner only at 95% confidence
The work
The ads and emails the agents make, from material you’ve approved.
Control
Why it’s safe to hand over a real budget.
- PermissionsFour levels, set per action: Not allowed, You approve, Acts and notifies you, or Acts silently.Set per action and per agent
- GuardrailsSpend caps, contact limits, consent and content rules no agent can override.$7,742 of a $10,000 monthly cap
- Policy engine and executorAgents propose. Your rules decide, and check again when you approve.Checked on proposal and again on approval
- Audit recordWho proposed it, why, the checks, who approved it, and what happened.Who, why, the checks, the result
Give your first agent a brief.
Your work email is all we need to start.