Each agent explains its week.

Each report says what happened, why, what the agent did about it and what it plans to do. When the evidence is thin, it says “too early to call.”

Every agent files its own report.

Retargeting found that quiz takers come back cheaply. Reorders says its test is too early to call, and explains why.

The New Customers agent’s report for October 21 to 27, which leads this morning’s front page.

The headlineThe agent sums up the week in one line, before any number.
Date and periodFiled at 6:02 a.m., covering October 21 to 27.
What happenedFirst orders rose to 71 from 60, and cost per first order fell from $23 to $20. Software computes each figure from your events; the model writes the words around them.
Why, what it did, what it plansThen why the agent thinks it happened, what it did about it, and what it plans next, so you can compare one week with the last.

Step 1
What happened and what’s next
A report takes about a minute to read: what happened, the agent’s explanation, what it did and what it plans.
Step 2
“Too early to call”
Thin evidence gets an honest answer: “Day 4 of 14. Opens are up, but a bag lasts about five weeks, so only 21 of 1,120 customers have ordered again yet. I’ll call it once, at the end of its 14 days.”
Step 3
A front page each morning
The front page leads with the most important report, lists the decisions waiting for you beneath it, and runs a report from each other agent beside the week in numbers.
Step 4
An archive, by date
Every report is kept by day and by agent. The archive lets you read back through an agent’s reports and see how its calls played out.

One report, from the topOne example, in order

What happened · New Customers agent
First orders rose to 71 this week, up from 60, while cost per first order fell from $23 to $20. The average first order held at $47, and 16 of the 71 new customers started a subscription.
Why · New Customers agent
The Holiday Blend has eleven weeks of stock, and gift sets carry the best margin. Brewing gear is still the most expensive line: a first order from a gear ad cost $33 this week, against $18 for coffee and gift sets. Click-through didn’t change, so the agent reads the rising costs as holiday bidding, not tired ads.
What it did · New Customers agent
Held gear spend steady rather than chase rising prices, asked the creative desk for new pour-over kit creative, and raised the Holiday Blend and gift sets budget 15%, from $122 to $140. That’s an 8% change to its total, inside your limit per change.
What it plans · New Customers agent
Propose a test of three pour-over kit creatives once the creative desk’s work is ready, and report each week on gear click costs through Black Friday.
Oct 14 · From the archive
“A slow week, and why I didn’t panic”: first orders dipped 9 percent, in line with the usual early-October lull before holiday shopping. The agent held course.

A report is only useful if its numbers are right and it’s honest about what it doesn’t know.

Every number comes from your dataEvery report
Agents take their figures from analytics tools that work on your events. The model explains the numbers; it doesn’t produce them.
Measured against the brief’s targetPer agent
Each report’s numbers sit beside the brief’s target on the agent’s Metrics tab, such as first orders at under $26.
No verdict before the evidenceBuilt in
A test is called once, when its planned run ends, and only if every version has at least 20 conversions and the leader reaches 95% confidence. Until then, the report gives a running reading and says it’s too early to call.
What it held back, tooPer report
A report can say what the agent chose not to change, and every proposal your limits stopped is in the history with its reason.
At the pace of its funnelPer agent
Agents decide at the pace their funnel allows, daily for a busy store and weekly for a slower one, and file a report when there’s something to say.

What happens when nothing much changed?

The report says so, and explains why the agent held course rather than changing things for the sake of it.

What happens when the evidence is thin?

The report says it’s too early to call, names the day it will decide, and the agent doesn’t change course before then.

What happens when my limits stopped something?

The stopped proposal is in the history with the rule that stopped it, and the report can say what the agent did instead.

What happens when I disagree with a report?

Give the agent guidance right from the report. It picks up your note on its next run, and its next report starts from it.

When do reports arrive?

At each agent’s own pace, set by how quickly its funnel produces evidence. The New Customers agent filed this one at 6:02 a.m.

Are the numbers written by the AI?

No. Numbers are calculated from your data. The model explains them; it doesn’t make them up.